Women empowering women

The majority of my posts are strictly about cycling or fitness, but bare with me today there are synergies with today's post. I wanted to share with you a company that was recently featured on Shark Tank. R. Riveter handbags is a company started by two military wives. They chose Rosie the Riveter, the WWII icon, because she embodies everything they stand for. Rosie's spirit and her 'we can do it' attitude definitely applies here.

Athletes need the same mantra as Rosie

Many people aren't aware of the sacrifices military personnel and their families make. Frequent moves are the norm, with the average enlisted soldier relocating every 2-3 years. This in turn makes it difficult for military spouses to pursue or maintain a single career path. So founders Lisa Bradley and Caneron Cruse (both military spouses) created R. Riveter.

Leveraging a mobile workforce across the country, military spouses fabricate various parts of the handbags in their own homes and then ship them to Georgia for assembly. Each handbag features durable materials including uniforms, tents and blankets. Materials are sourced from government surplus or when possible, directly from service members.

I recently ordered my bag (Signature Patton) not only because it looks great, but for what it symbolizes. It arrives in April as the company saw a huge spike in business after their segment aired. But I feel it is worth the investment and wait.

Just as R. Riveter strives to inspire, engage, and empower, I hope you find a bit of Rosie in yourself. It's the 'we can do it' attitude that each of us as athletes must believe in order to be successful. No self doubting or negativity allowed here.


Enjoy the ride,
Sheri

P.S. A shout out to all the current and former military personnel and their families. Thank you for your service.